About Us

Our Mission:
To empower founders, product launch teams, and investors to make smarter, faster product decisions by turning behavioral data into predictive insight.

We’re not just data scientists—we’re decision partners.
Go/No-Go Insights was founded by Claire McDaniel, a behavioral data scientist with a Ph.D. in Data Science and a mission to help product launch teams and founders validate demand before investing heavily in new technology.

Claire built this practice after witnessing firsthand the number of startups and businesses which are launched without a well grounded understanding of real consumer intent—often relying on their gut instinct or vanity metrics.

Claire's research fused behavioral science (TAM, identity theory) with machine learning to predict technology adoption—demonstrating when consumers are ready to buy, and when they're not.

Claire is also the author of the book The Go/No-Go Method: Predicting What People Will (and Won’t) Adopt, which outlines a practical framework for applying behavioral AI to early product launch decisions.

Today, Go/No-Go Insights brings together a small team of experts in AI, statistics, and consumer psychology to offer product-ready predictions with real-world meaning. We're here to help you move forward with confidence or pivot early—before wasting time and resources.