What We Do

Go/No-Go Insights helps product teams, start up founders, and investors predict whether consumers will adopt a new product—before launch.

Here’s how we help you move forward with confidence.

We combine behavioral science and machine learning to:

• Forecast adoption intent using user data

• Explain psychological barriers to adoption (e.g., usefulness, ease of use, motivation, trust)

• Recommend clear Go, Revise, or No-Go paths based on real consumer intent

• Help you avoid wasted spend, failed launches, and risky assumptions

Our framework transforms predictive insights into clear, confident decisions—so you can launch smarter or pivot sooner.

We help you feel confident in your product decisions—because when you know what your customers really want, you build better

Our Process

Our process starts by gathering consumer intent data and applying behavioral science models to understand how users feel about your product—whether it's useful, easy to use, enjoyable, or trustworthy. We then layer in machine learning to uncover deeper patterns and predict adoption outcomes. The result is a clear, evidence-backed recommendation—Go, Revise, or No-Go—so you can make smarter decisions before investing time and resources.

Go/No-Go Insights reveals how people truly feel about a product by identifying emotional and psychological barriers to adoption—like frustration, disinterest, or mistrust. By combining behavioral modeling with machine learning, we don’t just measure intent—we explain the “why” behind hesitation, so you can address concerns before launch.

We Help Customers to Make Data-Driven Decisions

Validate Demand Before You Launch

Don’t guess. Use behavioral insights and predictive modeling to know if people will adopt your product — or walk away.

Predictive Decision Support

Utilize behavioral science and machine learning for accurate adoption forecasts.

Actionable Recommendations

Receive go, revise, or no-go recommendations based on data-driven analysis—delivered with quantified confidence levels to support decisive action.

Behavioral Insights Integration

Empower your business with predictive insights that not only forecast adoption but explain the 'why'—revealing the behavioral drivers behind product decision

Go/No-Go Insights transformed our decision-making process with data-driven recommendations. Highly recommend their framework!

John Doe

★★★★★

Get in Touch Today

Contact us to explore how our predictive decision-support framework can guide your product ideas with data-driven insights.

Connect

Claire McDaniel

Reach

cemcdaniel1960@gmail.com